I love the idea of taking these story-rich but familiar moments and giving them the kind of attention normally reserved for something much more precious.
What excites me most about scripts like this is that the very essence of the campaign can be reflected in our filmmaking process…
What Miller High Life brings out in the best of ordinary life should be reflected in the exact way we approach the filmmaking.
To me, the soul of these spots is to elevate the everyday. To represent the “Champagne of _______” in both story and aesthetics.
To make living the High Life vibes in the scenes we see on screen as desirable to be a part of as drinking the beer itself.
Taking the everyday seriously.
Without taking ourselves too seriously.
So...