The central anchor of this spot is to immerse the viewer in the Italian style of drinking across both of our settings—creating a painterly film that wows as a visual feast for the eyes, while also telling the story of a group of friends who embody drinking and gathering in the Italian way, the Peroni way.
Yes, there are two worlds—an "Italian World" and an "American World"—but there is Italy across all of it.
The American world already contains the DNA of Italy. The transition simply amplifies it.
But how does that translate from a filmmaking perspective? Well, let's chat through it.
Knowing these are 15s, we don't have a ton of time to work with—but I see that as an opportunity. To me, 15s present the chance to make a bold filmmaking choice.
In the case of our films, the choice I'd like to make?
Making our final frame—the "Italian World"—a single dolly shot, serving as the payoff for how we set up our story in the "American World."