We plant more than we harvest.
Simple in principle, but once you get beyond the obvious, it’s truly moving how much work goes into an idea as basic as that.
That’s what really excited me about your brief — the film directly reflects this thought process, one that is integral for the audience to experience in order to receive our intended message.
You’re exactly right in thinking that this idea should be fun, peppy, and accessible — but I think once we get past that initial punchline, there’s room for something more reflective. A feeling we can create that will really stick with people.
Because once you get past the coffee machine small talk, the awkwardly charming break room birthday, or the desk cubicle knick-knacks — there’s a quiet passion and dedication shown by Foresters who are working for our future.
Here’s how we can do it....
🌲