This film is about hardworking trades dads— and how they are willing to do anything to make a better future for their kids.
This is the soul of our idea— If we can capture the essence of this, we create a why for a union dad, union rep, or trades executive to change their perspective on renewables. We need to show that renewables present an opportunity to create value— economically and ecologically. We need to see that shift happen on screen. Any creative decision that doesn’t serve this soul is auxiliary.
I want to attack this film with a completely stripped back approach. To create a canvas that an individual viewer can paint their own experiences on, not something that forces a message or narrative.
I want to feel the change of our subjects perspective, showing how their consideration of renewables has created more hope for their children’s future.
Finally, in an ultimate ambition, I want to help you retie a forgotten vision of the “American Dream” to renewable industries. Tapping into familiar scenes, visuals, and iconography to show that dream not as lost— but found in a simple change in perspective in the name of what we know and love.