Cinematic, memorable, minimal, but impactful storytelling is what I am thinking for this. In my mind, it perfectly reflects those “in-between” moments in our travel— the ones where time itself seems to freeze, cutting through the normal chaos of travel… Those quick meaningful seconds that don’t really hit us until after we remember that we decided to just go with it.
I want to mirror this approach in the way we shoot these stories. I know which scenarios we end up going with are still a bit up in the air, but let’s approach them all the same way:
A sequence of entirely locked off, but incredibly composed spots which build on 3-4 key tableaus, ending with product— a series of shots that communicate the impact of these beautiful moments…
This keeps our approach to shooting simple, so we can focus less on logistics and more on making something great within the defined boundaries of our approach.