Phew!
Lots to get through!
I appreciate you sticking with me so far, and you’re pretty much at the end. So close to getting to start the fun part together!
I like to do a little recap on the important bits, just so we have a jumping-off point when we talk again.
So here goes the big ideas:
- We strike the balance between peppy and fun, while embracing the importance of the work our Foresters do — all while applying a perfect coat of irreverence throughout. Every creative choice we make should be in service of creating a spot that makes people think as much as it makes them smile or laugh.
- We make a big visual choice to separate this film from what has come before it. This is a bold, elegant, and original idea in the concept of the film — there should be a visual approach to match that.
- We get to work as soon as possible on street casting, prep for our single day shoot, and building beats and moments to fill the spot as soon as possible. The quicker we can immerse ourselves in this idea, the better the spot will be.
Can’t wait to chat more in detail!