SUMMARY


Wrapping up on all the fun stuff in here, I like to go over the key takeaways that I want to confirm we are on the same page about with in our follow up call.

  • A highly aesthetic, tableau style shooting approach that utilizes a key match cut and slow zoom or dolly movement to tell our stories in only 2 shots for the 6s and 4 shots in the 15.

  • Use art direction and extensive location scouting to find real, lived in locations and props that add a level of depth to our small stories. 

  • To give the product shots the time it deserves, limiting us to only one company move— where all our exteriors are shot in close proximity to save time, and all our bar shots are done in the same space where we can maximize different vantage points to fake a variety of spaces.


How we feeling?