This is something I want to make sure we return to on our call to get on the same page. I think shooting different dialog alts for the socials is no problem at all, so I would love them to have their own specific “mini monologue” for each hero talent in the social scenes.
When it comes to the use of filtration, I think we are in a great position. The added benefit of the filtration effect is that we can easily translate it to a new shooting situation or shooting location. It also gives us a signature visual technique that acts across our different deliverables. In the case of the social cuts, the unique visual effects act as a thumb stopper— allowing us to get the title card up, have the filter drop off once we cut to the actor talking, and then use it again when we show the moments that they are getting back to themselves. Tying the “Can’t Wait” messaging of the super to the moments they can’t wait for is extremely affective.
I have some ideas for this, but I am also thinking logistically in terms of maximizing the locations we are going to go after. One thing that's great about the socials is potentially being able to use some of the recovery moments from these cuts as beautiful filler shots in the hero spot.
We should chat again on this.