SEQUENCE
here is how I see the spot playing out...
To open the film, we use a striking visual choice and sonic language that reflects what it feels like to self advocate in a system that doesn’t listen. Each patient will start sitting in a dim, undefined medical space, lit by a single spotlight.
Their sentences are interrupted mid-thought by unseen doctors using a distinctive approach to the sound design, a punctuating and recurring audio motif that makes it clear that they are being cutoff by another person in the room.
It’s a
subtle, tonal build that cuts out sharply as the doctor’s muffled voice takes over. This creates rhythm, tension, and establishes a recognizable pattern that guides us into breaking it for our shift.
On our final patient, we open with the same approach. The spotlight and strained tone, building up for what we are anticipating as another interuption —
Until they finish their sentence.
A hold of breath — we are still on the patient. Perhaps they are looking down. They haven’t been interrupted, but there’s been no response yet.
The super comes up — an absolute gut punch of a stat.
Just then, they look up to the doctor. We don’t even need to see or hear the doctor yet — just in the way our patient relaxes… we can tell: they are being listened to. We can see it in their face as we hold on that shot and their expression changes on screen.
Still on the patient’s face, that feeling of warmth, safety, and positivity is then reflected in a lighting change — not a hard cut. We get to witness and stay with our subject as they have an emotional event right before our eyes.