Hi Friends
Doing a temp check on this approach.
I clarified with Amy that for the 6s we are doing our end copy over action, which in my head leaves us with 2 shots each to tell our stories for the 6s— I am hoping that we can integrate that aesthetic and composed storytelling we all love into that 2 shot approach and keep our hopes and dreams alive. I wanted to temperature check with one example, an approach that integrates a tasteful match cut without being completely locked into tight closeups on the cans— but still integrating product in a beautiful way so client can get excited with us.
Picnic is a great example of this. Two shots, but an opportunity to not be super tight. Instead we are match cutting the shape of the cooler at the backyard party with the basket at the picnic in a medium shot. That way we can let art department, VO, and sound do some good storytelling at the edges of the frame... guiding a viewer through an aesthetic scene, not brandishing explicit product with nothing else to look at.
I went ahead and did a (rudimentary) AI example
Some things to be noted— Obviously the cans will be strategically placed to show the label, not sticking straight up (damn midjourney prompting). Also, with us being wider on the picnic basket, maybe it’s even a chance to include some product on the blanket for the next day shot? Could it be a tad wider? A tad closer? All food for thought.
If this is barking up the right tree what I think I will suggest is that, if you decide to go with us, the first person we talk to is a storyboard artist that can put us on the same page for these match cuts and get client sign off. That way there will be no surprises on the day so we can stay efficient with the shooting schedule. In the treatment I will speak to how I will approach the cut for each of the scenes, and have a more in depth breakdown for the 15.
I clarified with Amy that for the 6s we are doing our end copy over action, which in my head leaves us with 2 shots each to tell our stories for the 6s— I am hoping that we can integrate that aesthetic and composed storytelling we all love into that 2 shot approach and keep our hopes and dreams alive. I wanted to temperature check with one example, an approach that integrates a tasteful match cut without being completely locked into tight closeups on the cans— but still integrating product in a beautiful way so client can get excited with us.
Picnic is a great example of this. Two shots, but an opportunity to not be super tight. Instead we are match cutting the shape of the cooler at the backyard party with the basket at the picnic in a medium shot. That way we can let art department, VO, and sound do some good storytelling at the edges of the frame... guiding a viewer through an aesthetic scene, not brandishing explicit product with nothing else to look at.
I went ahead and did a (rudimentary) AI example
Some things to be noted— Obviously the cans will be strategically placed to show the label, not sticking straight up (damn midjourney prompting). Also, with us being wider on the picnic basket, maybe it’s even a chance to include some product on the blanket for the next day shot? Could it be a tad wider? A tad closer? All food for thought.
If this is barking up the right tree what I think I will suggest is that, if you decide to go with us, the first person we talk to is a storyboard artist that can put us on the same page for these match cuts and get client sign off. That way there will be no surprises on the day so we can stay efficient with the shooting schedule. In the treatment I will speak to how I will approach the cut for each of the scenes, and have a more in depth breakdown for the 15.