OUR VISUAL LANGUAGE

Let’s not be afraid to make a bold choice here— something that hasn’t been done before. The quick cut, visual montage style for fashion brands, particularly ones associated with travel, are overdone. I think how we stand out is by slowing it down.

We should focus on a minimal amount of beats per script that communicate our story in as few shots as possible, but leave a lasting impact.

Composed, locked off— photographically styled on the biggest format we can shoot, but in the smallest camera footprint possible.

I want to use a specialty lens rig to shoot in a style that mimics large format, combining a speed boosting sensor optic to shoot on vintage Mamiya 645 lenses. This keeps us nimble with a light rig digital medium format mirrorless rig on the day, but still provides a stunning image. This lets us move as fast as possible, but not sacrifice quality— giving us the tools and space to create a unique cinematic language.

I can explain more of the technicalities to shooting approach in our follow up call.