I want to go over what we identified on our call as the four main points we want to capture with each talent, just to confirm we are on the same page!
- We want to see some personality— getting a sense of who our dads are as real people so we can believe in their change of mindset.
- We need to see their world. How it might be changing, and what they are trying to hold on to.
- We need to show that they would do anything for their kids, either by showing how hard they work for them or by our Dads telling us directly.
- We need an emotional event, a change in relationship with renewable energy. We need to see them understand that switching to renewables doesn’t mean changing your values or forgoing the strength of unions.
The synthesis of these 4 beats is what provides us new perspective and a way forward. This will be the blueprint for how we approach this film on the day and in the edit. If we keep these 4 beats in mind, I believe we will end up with a strong 30 second film with good pacing and a clear impactful message.