OFFICE-ISMS


Ahhhh, the office.

To me, almost everything about the culture is funny. It’s a deep well of recognizable beats that, when populated with characters we care about, are both instantly recognizable and relatably humorous.

We need to use these to our advantage. I think a perfect way of thinking about this spot, and our characters within it, is designing tailor-made and ironic scenarios for each of the VO lines that fit the characters we cast.

1 key “office-ism” beat or scenario for each of the characters
1 recognizable prop driven static tableau for each of our lines.


That’s what our shot list should comprise of. Between 4–6 characters, that’s probably 15–20 shots on the day — a perfect goal with a prep day to bring in art direction.

What could some of those beats be? Well, let’s punch it up all together, but here are some initial ideas based on some lines to get the gears turning: