A pleasure to be able to dig into this creative with you. The trust between us as creatives is truly invaluable. It’s always an honour to hone an idea with folks whose taste and creative sensibilities I deeply respect and align with.
Might I just mention the added honour of getting to explore an iconic Canadian brand. My dad was a chef, and when my parents were starting their bakery, they had little time to cook at home. Many a night was "KD Night" — a charming combination of KD, cut-up hot dogs, "fancy ketchup" (BKL reference for you there), and cottage cheese. Something we all secretly looked forward to, both for its taste and for having more time to spend together as a family.
Know that every treatment of mine is the starting point of a discussion. That being said, I think you have a really, really good idea here, guys. My goal with these ideas is to augment, not alter, because I think this has the potential to become a great Canadian campaign.
I'm excited to bring you our best in this pitch...
So let's get right into it…