Firstly, a thank you for your consideration on this project.
You have a really exciting idea on your hands. It’s tapping into something that I think a lot of people have felt needs a shift in perspective, addressing a different audience— but I haven’t seen anyone ready to make that leap to tackle it until you guys.
Brave creative— It’s what gets me up in the morning, and that’s what this is. I am going to try and lay out some ways to take this idea that one step further, but you should know that I consider all my treatments a starting point for discussion, not the end all be all. If anything feels off in here, we can talk about it on our follow up call.
All that said— let’s dive in…