Thanks for the great chat the other day— You’re at a really exciting precipice with the brand: an opportunity to showcase a new approach and build a visual language for Allbirds moving into the future.
With every treatment I write, I consider it a starting point for conversation, not a locked-in approach. So if anything feels off in here, let’s chat about it.
I appreciate your time in hearing out these ideas and being understanding of the treatment length being shorter than usual. My hope is that with some high level explanations and some deeper discussion on our follow up call, we can get on the same page and get excited about making something fantastic together.
All that said— let’s dive in…