HEY Taxi

Thanks for hearing me out in our meeting last week.

Just wanted to reiterate my approach on paper so you can have a touchpoint for where my head is at.

I think you have a really unique idea on your hands, even more so with the potential of the 60 second cinema buy. I believe we have an opportunity to create something that really sticks with people here— something that has an impact beyond a single spot, something that changes perspective on accessibility.

With all pitches of mine, I consider the treatment a starting point for discussion. I do, however, feel strongly about getting you on board with this approach; so with that said, I appreciate you hearing out my ideas.


let’s dive in…