That’s a lot of yapping — so I want to summarise the key approaches to my idea to circle back!
1. Unique and joyous “Unlimited” scenarios — Our amazing talent leads these as part of the casting process. Once cast, we bring these scenes to life, seeing them in situ in a minimally art-directed setting with unique and dynamic lighting, living out their fantasy.
2. Three distinct tonal arcs — We follow the overall arc of the script: the opening joyous scenes with the initial lines, the lighting transition into hard-hitting, straight-to-camera limitations, and finally, ending with our penultimate visuals and group portrait.
3. Collaborative post and photography teams — We gather an incredible post and photography team to work closely with us to bring this together. The result is a campaign that is memorable, joyous, spreads the cause, and most importantly — shows what happens when you donate to Unlimit Kids!
2. Three distinct tonal arcs — We follow the overall arc of the script: the opening joyous scenes with the initial lines, the lighting transition into hard-hitting, straight-to-camera limitations, and finally, ending with our penultimate visuals and group portrait.
3. Collaborative post and photography teams — We gather an incredible post and photography team to work closely with us to bring this together. The result is a campaign that is memorable, joyous, spreads the cause, and most importantly — shows what happens when you donate to Unlimit Kids!
👀