Our American world is where we have our locked-off, quick-paced, unconventional framing. These are the story beats. They show the little things that make this group and this moment. We can talk through the individual elements in each script, but for both, I think it should feel like an "Italian night" amongst this group.
All the little things begin to add up: the hand movements during a story, a look between friends, a moment of bliss, the food pairings, our brand blue peeking out between elements. The light. The objects on the table. The moments in between. These are the shots that begin our spot...
And then, our beer.
"YOU MIGHT NOT BE IN ITALY"
It's with the formal introduction of our Peroni bottles, as we arrive at our wide shot—the shot that finally brings our characters together, beers being handed around amongst friends—that we begin our dolly move.
That long, slow push in, still feeling the scene around us, but easing into that beautiful label and bottle.
Our shot lands on the label, and we begin to feel our transition (more on how that looks later!).
The lighting changes. We are somewhere new, but the bottle is the same.
"BUT YOU CAN DRINK LIKE YOU ARE"
We begin to dolly out. The details of the table are the same—the little hints of Italy we saw before.
Wider now, we see that all of our characters are the same, dressed in the same Italian-inspired wardrobe.
Wider again, and we finally get to soak in this incredible location. We don't need to cut to detail—we've already seen the little things that make this world feel like Italy. Now we simply get the chance to live in this wide shot.
A full display of a beautiful Italian scene, perfect in every way.