One thing I really love from the brief is the idea of weaving Peroni blue throughout the film in a way that never feels forced.
Rather than treating it as overt branding, I'd love for it to become part of the world itself. A striped umbrella on the beach. A linen shirt. The trim on a ceramic plate. A menu, a towel, a café awning. Little moments where the colour naturally finds its way into the frame.
By letting it appear organically across both our American and Italian worlds, it becomes another thread that quietly connects the two...
Always present, but never distracting.
💙