Alright — I am gonna show some cards here.
Haven’t ever written a section like this into a treatment, so here goes nothing.
I adore this creative as I can see it in a 60 sec. An anthemic ode to the High Life with a myriad of “Champagne of _____” moments — where we combine all the footage we get from the scripts you guys have here and flesh it out with some harder-to-reach shots that would really up the ante of this as a brand film.
The budget and schedule doesn’t accommodate days and days of shooting, but it’s something I want to go and do on this. I intend to build out this 4x5 rig so I can do some off-the-beaten-path places and flesh out the creative.
If there were any “Champagne of _____” concepts that hit the cutting room floor, give them to me.
I want you guys in on this so if we manage to be greedy little creatives, we can come out with something we are all proud of that over-delivers, and it can be our little secret.
A peek behind the curtain...