In my mind, the best ideas are often the simplest — you have one of those here.
Our shooting approach should reflect that. If the shots are gritty but elegantly cinematic, if our spurs look amazing, and if our product and end card shots are memorable, we have a recipe for a special spot.
Beyond those fundamentals, I see 4 key components to the success of this piece:
Production Design
Location
Visuals
Shot List
I’ll go into each in detail, but the overarching idea is to preserve the simplicity of the concept — and spend our time and resources dialling in what’s on screen.
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