You’ve got a really effective idea here.
One that I think will stick with people while walking that bi-partisan line. The message will cut through the noise, but what will make it truly land comes down to one word:
EMPATHY
We need to feel for the people on screen — to build an emotional connection with them. The quickest way to get there is through story.
My approach is to weave in small moments of storytelling alongside the letter reads, so that a connection forms quickly. By the time we reach the emotional gut punch of their reaction to the “Who pays for this?” question, we’ll already be invested — because we’ll know more about who they are as people.
Combine that with a distinct visual approach that immediately sets us apart from the vanilla “speaking-to-camera” talking head — and I think we’ll have another special project on our hands.
Let’s dive into how we do that.
😎✨🎬