I am always looking for story in every piece I work on.
No matter the project, I believe there’s always a story to tell— and it’s always the best avenue to leave a lasting impression on a viewer. Sometimes my reel can feel like a bit of a mish-mash to folks, but what I hope can be felt through all of my work is a service to story.
There’s a saying in long form that every film is made up of 15 great moments. In advertising, I think it’s about creating one that really lasts.
Lucky for me, you guys have a great story and an amazing moment built into your concept.
This goes without saying, we need to make this story and this moment our North Star. Every decision we undertake needs to be in service it—
So I want to make sure we are on the same page with what exactly it is…