I want to keep the way we attack this creative nice and simple. Let’s not get fancy with it.
I am thinking that we take the approach of:
two shots for each 6sec
four shots for the 15sec
I will break these scripts down individually as to how that will work for each creative— but the hope is that this will keep us in the world of highly aesthetic and composed storytelling, the type of storytelling we all love. An approach that integrates a single, tasteful match cut without being completely locked into tight closeups on cans— but still integrating product in a beautiful way so the client can get excited with us, while we still get to tell a story.
An approach that keeps us in integrity for our original idea, incorporates storytelling to keep an audience engaged, and still has the product be front and center— all while allowing us to make our day with 10 shots total.